March 7, 2008
Group meeting with Anne, Communications Director of The Clinic @12:00pm
Location: Emma’s Coffee House @ 1901 Hayes St.
Main Agenda: Analysis of current Google Adwords Campaign and brief on Hysteria launch strategy
We met again a sunny afternoon inside Emma’s coffee shop over some tea and coffee. On the docket for today was a brief overview of the Hysteria event which is being held on Thursday April 17 at the Jewish Community Center in San Francisco. Hysteria 2008, an event held annually for the past two years has been a huge success in gathering new sponsors, donors, and potential clients. This year Hysteria is showcasing a theme on “Redefining Women’s Health” involving a silent auction and reception followed by a special comedy performance by Carloline Rhea. Proceeds from the event will support the Women’s Community Clinic.
Our role in this major event will include:
• Development of launch strategy for the event
• Ideas for showcasing brand new website and brand at event
• Viral marketing of event (mass e-mail, word of mouth)
On location:
• Helping guest navigate through new website
• On site marketing through collateral
• Handing out gift bags containing specific collateral we’ve developed
For more information about this event please visit:
http://www.womenscommunityclinic.org/hysteria2008/index.htm
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